Last year, I helped an overwhelmed friend out by doing some writing for her public relations firm. One of my jobs was blogging for several of her client’s businesses; acting as a “ghost blogger” so to speak. The really intriguing thing about entering the spirit world of blogging is that you have to write in the “voice” of the business owner. It’s no surprise that my favorite business to blog for was a pricey organic restaurant that I’d actually never been to, due to the fact that it’s located nearly six hours away. Because I’d never actually met the owner, whose persona I was to occupy, I was forced to rely on her website bio, and three previous blogs that she’d written.
From her expertly staged picture, I could see that Ana, was a little sprite of woman who was the embodiment of healthy living; sleek, shiny blond hair, flawless skin, and an impeccably toned body. She looked exactly like I would if I laid off the donuts and exercised ten hours a day. Her bio told me that she was a world traveler, an avid skier and mountain biker, and that she and her husband had just returned from a wine tasting tour of Italy. I hated her and love her all at the same time.
Envy aside, I soon fell in to her character as I researched, did phone interviews, and wrote about the different vendors and events associated with her restaurant. I wrote as if I personally knew the man who grew and snipped each leaf of organic lettuce from his local, sustainable greenhouse. I penned tales of exclusive, sold-out, culinary events just like I’d been there in my little black dress sipping a thoughtfully crafted TenutaDi Arceno.
For nearly a year, I wrote and lived vicariously through Ana and she raved to my friend about the quality of my posts. Little did she know that sometimes my keyboard was tainted with Doritos dust.
My bank account may never allow me to live the lifestyle of Ana. I’m a literal wreck on skies and wine gives me hot flashes, but if I work hard enough I can achieve a healthier fitness level and much better eating habits. That’s good enough for me!
Have you ever wanted to be like someone else? Who? Tell me about it in the comment’s section. 🙂